I have decided to start posting my interests in a simple “user-friendly” format called Friendly Fire. Some of these thing I have actually purchased and some are just mere dream items… I will definitely review the stuff that i have bought and let you know what I think.

1. Lifted Research Group just launched a new line of bags called the “container collection” I havent seen one of these in person yet but the photos look really good… Unique Military- esque styling is timeless and for sure another witn from the chaps at LRG.

2. Vita Coco is %100 pure coconut water which is a great alternative to drinking plain old tap water. Tastes amazing has a bunch of vitamins and other bullshit. Thanks to Matt for reacquainting me with this stuff.

3. This new watch by Diesel is called the Analog and is a Frankenstein mix of 2 styles of timepieces. Papa wants one. Retail $225.00

4. My buddy joey turned me on to this small Leather goods manufacturer called MAKR. MAKR consists of a small studio of artisans that hand build each piece. Made in the good ol’ USA. Wallets are a must.

5. The Vans Super Corsa is on some Fixxed gear bullshit but the shoe is undeniably Fire. So even if your bikes got brakes check em out. I love these shoes they are super comfortable and have a bit more sophistication that the standard sneaks.

6. Bell & Ross watches. Roots in Aviation now making timepieces that have a distinct look.So far so good. make sure you use a watch winder box…. or you will have to reset the time after not wearing it for a few days.

7. Artwork by NYC staple Marilyn Minter, I just checked out some of her paintings from her project greenopinkcaviar. Photorealistic paintings on metal.

Had to go to NYC to take care of business for my 9-5 gig… had a super early flight but I hit the ground running… Landed at LGA then got a cab into Manhattan.

Met up with my buddy Matt dropped off my gear and headed to the Gradient offices which is my home away from home while in the big city….but first we hit the Doughnut Plant I am not a doughnut guy but these were so damn good.

I got settled in at the office and had to head over to Getty Images for a meeting. Got a sweet tour also.

Returned from my meeting to find the most ridiculous Roast Beef sandwich on my desk…Honestly this thing was so damn good. (Ate way too much while I was there)

Gradient offices are in the basement so from time to time you have to surface and take a break out by the pole… got some snacks from Happy Store and chilled for 5 minutes.

Random door shot… expect a few more of these.

some Terry Richardson originals…

Random footstool….eagle claw legs clutching crystals…

went to the GRADIENT poker game such a random cast of characters.

lil Alvin takes the cake winning so much loot!

Showing off with some of his cash!…

the most crooked set of stairs ever… so steep!

What?… e2f sticker tags? thats random.

This photo actually deserves its own blog post… or a short story… In short: Maestro, Cutlass, Prosciutto, Emeril Lagasse, & a moderately priced champagne. Maestro kicked down so much knowledge and his Cutlass is dope.

1am in China town… walking home from the office a packed house at the Chinese internet cafe.

Random building… I love New York seems like the buildings actually breathe.

This is Def Jam Rich from Yonkers…he might possibly be a genius or mildly retarded.

Way too many Ghost Bikes around the city… I unfortunately witnessed a bike rider hit by a cab later that night.

Spaghetti Conspiracy.

I have lived my life by this saying… Rich girls will break your heart…Poor Girls will take you money.

Laundry Service carts…

Hannahs Arm…she is so dope at hailing cabs….and designing clothes

Japanese Menu is unbelievably user friendly… just point. All I remember from this meal was “Elbow Deep”

Mr. Softee…Cherry dipped cones with Jimmies…

Such good texture everywhere you look.

Lil’ Alvin making the big bucks…

swine flu up close and personal.

another door shot….

Finally got to check out MOSS such a good design store…its like going to a museum where you can buy stuff.

you will be mine.

I got some spare time to hook up with Bobby from Indian Larry they just moved into this huge space in Brooklyn… He gave me the quick tour of the new digs.

Shepard Fairey gets no love in NYC.

I tried to steal this.

back to the Indian Larry stuff…Bobbys personal bike, so solid…

Random but such a good packaging design… they just dont do it like this anymore.

Next we headed down the block to the official Indian Larry store, Genuine Motorworks.

One of Indian Larry bikes… beautiful rootbeer flake.

this is how it goes when you are pulling 12 – 14 hour days…POWER NAP for the POWER JEW!

Fast forward the the airport…. returned home then went straight to the office, did some work, headed to the Speed house for a bday party then home to SLEEP!… 40 hours without sleep makes me hallucinate.

Frank Lloyd Wright Lego Sets have just been announced… Im so stoked on these I definitely will be asking for one for Christmas.

Scored this amazing trunk on the side of the road… someone deemed it trash…I stripped it down cleaned it up and clear coated it…


Had a great bday … Ended it with a dinner at my favorite Pho place, good group of friends and some grub.

Kelly in the back with er “Bedroom Eyes”

Possibly the best gift ever!…
“What do you get the guy who has everything?, A prosthetic leg of course!” Rob Ito 5/18/09

Thanks for the awesome leg Rob i love it and the gnarly bloody wolf pattern!

Hit the NASCAR AllStar Race in Charlotte NC. this weekend…

Friday was practice… I got to the track, did some work then found a nice place to sit for a while. Red bull Energy Station is always a great place to hang out.

Me taking a photo of JacobChills taking a photo…

Matt…Chatting it up…. Thanks again for hooking me up.

JacobChills and his new “Cool Pose”

Cactus Cooler the only soda I drink, too bad they dont have this anywhere east of Arizona…

Kyle Busch tearing everything up at the Burnout contest!… Loved it too bad the judges didn’t he was DQ.

P2 in all his glory…

Paparazzi Shot!

I always find it funny that people go to the race and then watch it on TV while they are there…

View from the top of the coach.


Watching the race in the Energy Station with P2’s glow in the dark white orthopedic shoes…
Congrats to Tony Stewart on the Win!

::Race Style::
In the spirit of Race Weekend I wanted to post a few pics I found of vintage drivers in amazing outfits…

Yep… Im sure this is Helmut Marko

Drivers suits and Gucci loafers…

Nuff Said.